Diana is a Director of Consumer Trends, focusing on North America. Diana joined Mintel as a foodservice analyst before moving to the Trends team. Her role on Trends is a combination of analyzing data and pairing it with global brand monitoring to determine where macro trends take shape. Prior to Mintel, Diana was part of the agency world serving as a digital brand strategist at Edelman Digital. Diana is constantly observing the world around her to observe the constants, as well as the emerging signals of disruption.
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