Sepawa 2025

Scientific advancements are reshaping the beauty industry, driving a shift toward personalised products that cater to individual needs. Biotechnology and artificial intelligence are leading this transformation, enabling skincare products tailored to specific skin types and adaptive cosmetics that adjust to factors like humidity and temperature. As these innovations become more common, consumer expectations are evolving. However, a key question remains: how comfortable are consumers with sharing personal data to achieve better product performance? This presentation explores the intersection of technology and consumer behaviour, highlighting both the opportunities and ethical challenges of a data-driven approach to beauty. 

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The lecture takes place in the Estrel Hotel, Congress Center, Sonnenallee 225, 12057 Berlin
Room 2+3