In a world where beauty is ever-evolving, staying ahead of the curve is crucial. The emerging trend of “quiet beauty” places emphasis on the quality of ingredients, the proven effectiveness of products, and the reassurance of simplicity. As consumers are already prioritising wellness; opportunities lie in accelerating the power of the mind-body connection and helping consumers discover the transformative potential of psychodermatology and neurocosmetics. And as Artificial Intelligence rapidly expands: we must take note and be careful… AI will revolutionise the beauty industry, assisting efficiency, accelerating product development and promoting inclusivity. Personalised solutions and engagement will evolve. Join us for a captivating journey into the world of beauty trends set to redefine beauty and personal care in 2024 and its impact on South Asia.

After the presentation, there will be a panel discussion featuring the presenter and Mintel’s Director of Consulting for Beauty and Personal Care, South APAC, Sharon Kwek.

Meet Our Experts

KinShen Chan

Principal Analyst, Beauty and Personal Care

KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.

Sharon Kwek

Director of Consulting, Beauty and Personal Care, South APAC, Mintel

Sharon brings over ten years of experience in the FMCG industry, helping manufacturers, retailers and brand owners develop their beauty businesses in Southeast Asia. Through her regional experiences in business development, brand management and marketing, she is able to transfer all of that knowledge to the work she does in Mintel – trends forecasting, leading conversations with industry leaders in seminars, interviews and workshops to offer strategic and holistic views and insights to help businesses grow. As a Director of Consulting at Mintel and a thought leader with an expert understanding of APAC’s beauty and personal care landscape, Sharon is responsible for driving the Consulting Business and mapping out business intelligence opportunities.

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