Thank you for joining us for the unveiling of Mintel’s 2025 Global Consumer Trends, and be among the first to learn about the latest shifts in global consumer behaviour.

In this webinar, we highlighted the key factors shaping consumer behaviour in the coming years across North America, providing you with a deeper understanding of how to effectively connect with consumers.

Our expert panel discussed the three layers of interaction that shape the relationship between consumers and brands – the Home, the Community and the Globe – and what they mean for your marketing and innovation strategies.

  • The Home: Under Construction

In an unpredictable housing market, true comfort and authenticity in our homes will come from celebrating imperfections and individuality, rather than chasing an ideal that often eludes us.

  • The Community: Linked Lives

The community will exist in a collaborative space that defies physical limits, inspired by what brands and consumers can imagine together. 

  • The Globe: Tradition in Transition

The way things have always been done is changing by force as much as choice. Brands will need to embrace this inevitability to sustain progress and relevance.

Seize this chance to future-proof your brand and engage directly with our experts during the live Q&A session after the presentation.

What’s in it for You?

  • Fresh Perspectives: Discover new ways to stay relevant and indispensable in the lives of your consumers.
  • Deep Insights: Uncover the driving forces behind current and future consumer motivations.
  • Actionable Strategies: Learn how to adapt and thrive amidst evolving consumer behavior.
Meet the presenters
Diana Kelter
Associate Director of Consumer Trends
Diana is an Associate Director of Consumer Trends, focusing on North America. Diana joined Mintel as a foodservice analyst before moving to the Trends team. Her role on Trends is a combination of analyzing data and pairing it with global brand monitoring to determine where macro trends take shape. Prior to Mintel, Diana was part of the agency world serving as a digital brand strategist at Edelman Digital. Diana is constantly observing the world around her to observe the constants, as well as the emerging signals of disruption.
Kaitlin Ceckowski
Associate Principal Consultant
Kaitlin Ceckowski is an Associate Principal Consultant on Mintel’s Consulting team, which provides custom research to Mintel clients. With a background in both marketing strategy and consumer insights, Kaitlin discovers and delivers the newest and most impactful way for Mintel clients to authentically resonate with their audiences. She joined Mintel in 2019 on the US Reports team before transitioning to Mintel Consulting in 2021.
  • Americas
  • Food and Drink
  • Packaging
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