![[Webinar] 2025 Global Consumer Trends – Americas](https://www.mintel.com/app/smush-webp/2024/09/Mintel_ConsumerTrends_2025_Digital_Mintel.com_Homepage-Banner_2000x600-1-1000x225.jpg.webp)
[Webinar] 2025 Global Consumer Trends – Americas
Thank you for joining us for the unveiling of Mintel’s 2025 Global Consumer Trends, and be among the first to learn about the latest shifts in global consumer behaviour.
In this webinar, we highlighted the key factors shaping consumer behaviour in the coming years across North America, providing you with a deeper understanding of how to effectively connect with consumers.
Our expert panel discussed the three layers of interaction that shape the relationship between consumers and brands – the Home, the Community and the Globe – and what they mean for your marketing and innovation strategies.
- The Home: Under Construction
In an unpredictable housing market, true comfort and authenticity in our homes will come from celebrating imperfections and individuality, rather than chasing an ideal that often eludes us.
- The Community: Linked Lives
The community will exist in a collaborative space that defies physical limits, inspired by what brands and consumers can imagine together.
- The Globe: Tradition in Transition
The way things have always been done is changing by force as much as choice. Brands will need to embrace this inevitability to sustain progress and relevance.
Seize this chance to future-proof your brand and engage directly with our experts during the live Q&A session after the presentation.
What’s in it for You?
- Fresh Perspectives: Discover new ways to stay relevant and indispensable in the lives of your consumers.
- Deep Insights: Uncover the driving forces behind current and future consumer motivations.
- Actionable Strategies: Learn how to adapt and thrive amidst evolving consumer behavior.
- Americas
- Food and Drink
- Packaging
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