S6 Ep163

Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens

Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank’s strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank’s approach to marketing and customer engagement. Listen to find out more about the importance of understanding customer needs and why it’s crucial to remain committed to maintaining a relationship-focused strategy in a competitive market.

Citizens Bank is rethinking credit cards. Host Andrew Davidson talks with Adam Boyd, Head of Consumer Lending at Citizens about the strategy behind the shift—and why keeping customer relationships at the center is key to winning in a competitive market.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion about relationship-focused strategies in banking, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson headshot
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia.
Meet the Guest
Adam Boyd
Head of Consumer Lending, Citizens.
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