S6 Ep170

Inside United's Co-Brand Strategy: A conversation with Bob Daly
Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with Chase, the airline’s bold move into debit, and how a 360° career across consulting, banking, and airlines shaped Bob’s view of what truly drives loyalty. Listen to find out where co-brand programs are heading next and how leading brands are reimagining value for travelers.
Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with Chase, the airline’s bold move into debit, and how a 360° career across consulting, banking, and airlines shaped Bob’s view of what truly drives loyalty. Listen to find out where co-brand programs are heading next and how leading brands are reimagining value for travelers.
Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.
Head over to Mintel’s LinkedIn to let us know what you think of this discussion about bold co-branding strategies, and visit mintel.com to become a member of our free Spotlight community.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
-
Discover your next big breakthroughGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports -
2026 Global PredictionsOur Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...Download now -
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more