Less than a minute

Breakfast is considered one of the most important meals in India and almost four out of five consumers eat breakfast at home. Right now, traditional breakfast options like fruit, poha/upma, and roti/paratha are the most popular choices.

In fact, Mintel research reveals that almost a third of Indians who eat breakfast would be encouraged to try packaged breakfast if it had authentic/home-style taste. Brands in the packaged breakfast space have a clear opportunity to offer traditional breakfast options and communicate freshness and authenticity.

In this video, Mintel takes a look at the key trends and opportunities for packaged breakfast foods in India, consumer purchase drivers, as well as recommended strategies for companies and brands.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.

Natasha Kumar
Natasha Kumar

Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market.

More from Mintel
  • The breakfast food market in India: 2021
    Discover what breakfast foods Indian consumers want and why...
    Find out about Mintel's report store
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Global Drinks Industry Forecast: Trends, Challenges & Innovations Global Drinks Industry Forecast: Trends, Challenges & Innovations
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026  You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
What’s Driving Cheese Industry Innovation Across Global Markets? What’s Driving Cheese Industry Innovation Across Global Markets?
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption
Subscribe to Mintel Spotlight
Related articles
Global Drinks Industry Forecast: Trends, Challenges and Innovations
April 15, 2026
Food and Drink
Article
Global Drinks Industry Forecast: Trends, Challenges & Innovations
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
Read more
Expo West 2026 Trends
March 23, 2026
Food and Drink
Article
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about…
Read more
5 Food and Drink Mega‑Trends for 2026/27
March 23, 2026
Food and Drink
Download
5 Food and Drink Mega‑Trends for 2026/27
Consumer behaviour in food and drink is shifting fast. Health optimisation, new functional expectations, changing flavour cues and cultural influence are reshaping what consumers want, and how categories will grow.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events