Indian consumer landscape: Breakfast trends

January 27, 2020
Less than a minute

Breakfast is considered one of the most important meals in India and almost four out of five consumers eat breakfast at home. Right now, traditional breakfast options like fruit, poha/upma, and roti/paratha are the most popular choices.

In fact, Mintel research reveals that almost a third of Indians who eat breakfast would be encouraged to try packaged breakfast if it had authentic/home-style taste. Brands in the packaged breakfast space have a clear opportunity to offer traditional breakfast options and communicate freshness and authenticity.

In this video, Mintel takes a look at the key trends and opportunities for packaged breakfast foods in India, consumer purchase drivers, as well as recommended strategies for companies and brands.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at

Natasha Kumar
Natasha Kumar

Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market.

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