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This 2021, food and drink companies will broaden their focus on mental wellbeing solutions, deliver on new value needs and use brands to celebrate people’s identities. Plant-based products will effectively react to these trends throughout the year, and in fact, we have already seen how some recent product launches are already tapping into those trends.

In this presentation, featured at ‘The future of plant-based protein’ by Food Navigator, our Global Food & Drink Analyst, Edward Bergen, looks at Mintel data to provide insights on how the plant-based category continues to develop to attract consumers who understand food as so much more than sustenance.

Fill out the form to discover:

  • – The claims that are becoming more relevant in the category associated to immunity and health
  • – The variety of plant-based ranges and how these are linking to convenience
  • – The opportunities for plant based companies to develop engaged and loyal communities

DOWNLOAD THE PRESENTATION NOW!