As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills. Mintel’s exclusive consumer…
Industry sectors set to benefit despite tough economic conditions have been revealed as Mintel announces updated market forecasts in light of recession. Despite tough market conditions the research reveals that over a third (37%) of over 400 sectors monitored by Mintel are re-forecast to grow this year. The findings…
The wise financial habits that helped Mass Affluent Americans achieve their wealth seem to be helping them withstand the recession too. A new report from market research firm Mintel reveals that most Mass Affluent consumers (78%) have not changed their credit card payment behavior in the last 12 months, despite…
Latest research from Mintel finds an air of financial confidence in the nation’s ability to cope with unemployment through sickness. Today, as many as four in ten employees (40%) say that they could support themselves for over a year without facing serious financial problems if they were to fall ill…
The concept of purchasing goods and services from the vendor around the block has a quaint, nostalgic appeal, but new research from Mintel shows that “buying local” still has many fans to earn in America. According to Mintel’s exclusive consumer survey on local shopping, just one in six adults…
Once the nation’s dependable favourite, latest research from Mintel finds ready salted crisps have fallen from the number one crisp slot as cheese & onion is crowned Britain’s big cheese. The market for cheese & onion crisps is now worth a lip smacking £256 million, sales having increased an impressive…
Following President Barack Obama’s address to the nation Tuesday evening, Mintel expert Joan Holleran comments on the importance of recovering trust in America this year. Mintel expects trust-building to emerge as the paramount concern of 2009. “In the first two months of 2009, we’ve already seen the dire need…
Mintel is delighted to announce that it has been awarded Business Superbrands status. As a Business Superbrand, Mintel has been singled out as having established the finest reputation in its field and has been voted one of the top four marketing services agencies in the UK. Mintel’s achievement had…
Today’s teens are falling behind in personal finance education. A new survey from Mintel shows four in five teens (79%) consider themselves knowledgeable about financial matters. But the Federal Reserve’s 2008 test of high school seniors resulted in an average financial literacy score of 48%, four percentage points lower than…
Long tainted as desperately uncool, latest research from Mintel finds the market for lower alcoholic drinks (LADs) is booming, as sales here outperform the alcoholic market as a whole. Following years of stagnant growth, sales of LADs are thriving, with value and volume having both increased by around 10%…
Insurance companies seem to have found a bright spot amid last year’s dismal housing market. While overall direct mail volume plummeted from most financial services companies during 2008, mail from homeowners insurance providers rose. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports a 19% increase in homeowners…
The economy is starting to cast a shadow over green living’s glow. According to new consumer research from Mintel, the number of Americans who say they almost always or regularly buy green products remains unchanged since last year, at 36%. This comes after tripling the previous year (from 12% in…
