Consumer survey shows compact car owners less satisfied than other drivers As Detroit struggles with a disappointing year-end, market research firm Mintel has uncovered another problem for automakers: consumer dissatisfaction with small cars. In a new consumer study, Mintel found that only half of small car-buying respondents (51%) say…
Mintel Comperemedia tracks new credit card direct mail communications as issuers strive for profitability Don’t toss that letter from your credit card company quite yet. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that many credit card issuers are communicating big changes in account terms, conditions…
Mintel Comperemedia recognizes most innovative financial services direct marketing campaigns from 20
It’s an understatement to say it’s been a rough year for the financial services industry. But facing unprecedented hardships, many companies still found the inspiration and funding for truly innovative direct marketing. Mintel Comperemedia, a leading provider of competitive intelligence, has selected the five financial services direct marketing campaigns it…
As the year draws to a close, latest research from Mintel shows that 2008 has seen a seismic shift in the key issues keeping Brits awake at night. In the short time between February this year and today, financial issues have replaced immigration and crime as the nation’s greatest worries.
Men’s personal care products starting to incorporate appearance, anti-aging and ethical benefitsCan’t imagine stuffing your boyfriend’s/husband’s/brother’s stocking with manly make-up or an exfoliating scrub? Well get ready, because new research from Mintel Beauty Innovation shows manufacturers turning up the heat on advanced male grooming. Mintel Beauty Innovation has seen a…
Price comparison sites, such as moneysupermarket.com, confused.com and gocompare.com, have really taken off, as consumers increasingly look for the best deal on their financial products. A new report from Mintel shows that no less than 19 million Brits or two in every five (39%) have used a price comparison site…
For years, the nation’s women have been asking their partners the proverbial question, do I look fat in this? But now it seems the tables may well be turning. Indeed, latest research from Mintel finds that sales of plus sized men’s clothing have increased by a massive 40% over the…
Alistair Darling proposed a 2p increase in fuel duty in his pre-budget announcement, but all is not lost. Latest research from Mintel finds that the vast majority of Brits have now taken their foot well and truly off the gas when it comes to fuel spending.Indeed, Mintel finds that more…
Contrary to popular auto advertising, the majority of Americans view their vehicles simply as functional and safe for getting around. A new Mintel report suggests most people feel responsible and practical—not sexy or powerful—while driving.Mintel asked online survey respondents “How do you feel when you are driving?” and gave them…
Many of us will remember comic book heroes Dennis the Menace, Minnie the Minx and Desperate Dan. And while you might think that when faced with competition from modern technology, comic books would have been left behind, latest research from Mintel shows that this childhood classic is still going strong…
The perfect English wedding set in a beautiful country church was once every girl’s dream. But today it seems that this image is being replaced with palm trees and sandy beaches. Indeed, latest research from Mintel finds that one in six (16%) British weddings now take place abroad. This equates…
Rough holiday retail season expected, but silver bells could still ring for retailers who understand shifts in people’s budgeting practices. Stockings may not be as stuffed this year, as new research from Mintel reports that three in five Americans (60%) say they’re trying to stick to a budget more this…
