Often overshadowed by the preceding generation, America’s iGeneration* is finally coming into their own, edging in on Millennials’ turf as a key consumer demographic with their own unique set of characteristics. Among them is a love of direct mail as new…
You may not be able to buy love, but American parents are paying to bond with their kids: new research from Mintel reveals that despite 57 percent of parents* worrying about spoiling their kids, over half…
It’s a familiar sight – a multitude of bins, bags and crates lined up outside our homes. Indeed, new research from Mintel confirms the nation’s “waste not, want not” mentality as today just 5% of Brits say their households do not recycle. But…
Night-time nappy changes and a lack of sleep are a part of parenting which every new mum dreads. But spare a thought for the nation’s dads as new research from Mintel reveals that they are enjoying…
As America grows increasingly diverse, Americans are becoming more accepting of a culture that reflects this, including parents. New research from Mintel reveals that seven in 10 parents are comfortable with their children being exposed to interracial…
Canadian Millennials are having an identity crisis, as new research from Mintel reveals that they do not see themselves as fitting in with the stereotypical labels given to their generation. Millennials age 18-34 overwhelmingly view themselves as being accepting/open minded (67 percent).
Whilst achieving a good work life balance is a goal for many Brits, new research from Mintel reveals that Britain’s workforce is turning to unhealthy food and drink habits to combat workplace stress. Eating comfort food is the number one thing working Brits have…
It seems that the rise of ‘Hunkvertising’ is causing men to avert their eyes away from advertising. Indeed, new research from market intelligence agency Mintel reveals that half (50%) of all men say they don’t pay much attention to advertising, whilst more…
The conveniences of modern life in the US may be getting in the way of 2016 New Year’s resolutions, as new research from Mintel reveals that 43 percent of Americans agree that living a modern lifestyle makes…
For some Americans the new year marks the start of a new diet, but according to the latest research from Mintel, many Americans aren’t so quick to jump on the latest fad bandwagon. Instead, they are adopting a sensible attitude towards…
The New Year has just dawned but whilst many may be starting a ‘New Year, New Me’ diet, it seems that Brits are actually in the minority if they view themselves as unhealthy. Today, new research from market intelligence agency Mintel reveals that just…
Pets are increasingly considered members of the family across Europe, but pet love seems to be particularly strong in Germany. New research from Mintel reveals that three-quarters (75%) of German pet owners say they treat their pet with as much care as they would a child. In…
