Ethics have become increasingly important to a company’s reputation at a time when public opinion can go viral in an instant. New research from Mintel reveals that 56 percent of US consumers stop buying from companies they believe are unethical. What’s…
Looking ahead to 2016, Mintel Consumer Trends Consultants Stacy Glasgow and Jenny Zegler discuss the four key North America consumer trends set to impact the US and Canada markets, including implications for both consumers and brands…
Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key European consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. On the Waterfront Shortages will make water an increasingly precious and politically charged…
As the pace of modern life continues to accelerate, it seems that some parts of the UK are handling it better than others. New research from Mintel finds that just one in four (26%) Welsh consumers say that they are currently feeling tired…
With the NFL regular season officially underway, new research from Mintel reveals that half of Americans are professional football fans (50 percent), making the sport a clear fan-favorite among US adults. Joining professional football at the top of sports fans’ must-watch…
Speaking at ITV’s ‘The Mum Factor’ event, Mintel’s Senior Trends Consultant Richard Cope reveals new research which crowns mum as the key consumer in Britain’s households. Mintel’s research shows that mums make a clean sweep of being more likely to influence purchasing decisions than their partners across all consumer categories,…
As the nation gets ready to enjoy the final summer bank holiday, spare a thought for Britain’s pet owners as new research from Mintel finds almost four in ten (38%) pet owners feel guilty about leaving their pet behind when going on holiday. Whilst holidays are a time to sit…
As social media becomes an integral part of everyday life, Canadians are demonstrating an overwhelming interest in social media as a tool to not only connect with friends and family, but discover products and services. Mintel’s Social Media Trends Canada 2015 report…
40% of parents say they are closer to their child than their parents were to them 89% of parents were asked by their children to buy them something when they went shopping together 77% of children and teens aged 10-15 remember seeing or hearing advertising in the week prior to…
American teens have grown up in a world where social media, cyber bullying, cell phones and selfies are the norm. New research from Mintel reveals that while there are a number of similarities between American kids and teens – such as the…
A snapshot of the American consumer in 2015 would be incomplete without a smartphone or mobile device, accompanied by the moniker “constantly connected.” According to Mintel flagship report American Lifestyles 2015, a comprehensive look at American consumerism, Americans…
American market is seeing an uptick in recreation and technology spending for 2015 Thanks to increasing wages, the lowest jobless rate since 2008 and improved consumer confidence, Americans feel more comfortable accruing debt and have reverted back to pre-recession spending…
