Where are we headed? What do we need to get there? Marketers are asking themselves critical questions like these in response to a myriad of ongoing social and ...

Consumers are now transitioning back to some kind of normalcy post-COVID, but the global market volatility continues to influence consumer intention and action. In May 2022, 22% of ...

The notion that women should shoulder the majority of domestic responsibilities is still widely held in most of India, but that may be changing: 60% of Indian men ...

In honour of our 50th anniversary, Mintel’s leading experts have curated an exciting new ebook. The Fifty is your trusted guide, lifting the lid on 50 fascinating markets ...

Advent calendars have been popular since the late 19th century as a way of marking the days until Christmas. Brands have also renamed the seasonal marker as ‘anticipation ...

Another month, another budget It used to be that the UK had one budget a year. Over time, the importance of the Autumn Statement has grown, meaning that we ...

Over the next ten years, all new adults will be members of Generation Z. Roughly defined as those born between 1997-2012, Gen Z is poised to be the ...

October was Black History Month in the UK, and Mintel’s ethnicity-based employee resource group (ERG) Colours of Change commemorated the month with a range of events. We also ...

Why open a physical store? Founded in 2012 as an online-only direct to consumer (DTC) brand Gymshark has enjoyed significant success over the past ten years and has grown ...

Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour ...

Mintel recently conducted its third annual beach clean at Margate’s west sands in south east England, delivering actionable data to the Marine Conservation Society (a charity working for ...

The Tech at Mintel series shines a spotlight on our global IT department and how some of the industry’s best and brightest build Mintel’s modern, agile, and scalable technology backbone. Mintel ...