Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

This bonus episode of Little Conversation drops just in time for the shopping event of the year: Amazon Prime Day! Spanning over two days (15-16 July), next week’s Prime celebration seems to be bigger and better than ever. But will last year’s success be replicated? How are other major retailers gearing up and should they even compete with Amazon? And what can we expect from Amazon in the future? Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon’s long term strategy.