Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.

In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping events have evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper-consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.