S01 Ep27

Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019
In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping events have evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper-consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.

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In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping events have evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper-consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.

Meet the Host
Dana Macke
Associate Director or Lifestyles and Leisure, US
Meet the Guests
Alexis DeSalva
Senior Retail and eCommerce Analyst, US
Nick Carroll
Associate Director of Retail, UK
Lierin Ehmke
Senior Digital Marketing Analyst, US
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