From: September 18, 2019
To: September 19, 2019

Join Mintel at this year’s in-cosmetics Latin America at Expo Center Norte, Blue Pavilion in Sao Paulo, Brazil. This show will take place from September 18-19,2019. Mintel will be at the Innovation Zone Booth #G50 at this year’s event.

Mintel Live Product Demonstrations

Product Demonstrations Topic: Wellness Beauty Products, Food-inspired Products and Natural Beauty Products.

Overview: This pavilion features highlights into Mintel’s presentation on Beauty Mood Matters and Natural Product Trends. Attendees will also have the opportunity to interact with some of the world’s most innovative products in the hair care, skincare, and color cosmetic sectors.

Day 1

Live Production Demonstrations

Juliana Martins & Naira Sato- Located in the Mintel Innovation Zone

Live Demo Landing Page

11:40 – 12:00, 13:40 – 14:00, 16:20 -16:40

Day 2

Live Production Demonstrations

Juliana Martins & Naira Sato – Located in the Mintel Innovation Zone

Live Demo Landing Page

10:40 – 11:00, 12:40 – 13:00, 15:20 – 15:40

Mintel Conference Presentations at Marketing Trends Theatre:

Wednesday 18th of September at 11:30 – 12:15 – Juliana Martins, Senior Beauty and Personal Care Specialist – Marketing Trends Theatre at in-cosmetics Latin America

“Opportunities in Natural Products in Latin America”

Beauty and personal care products with natural ingredients are being increasingly demanded by Brazilian consumers. However, these products are still a niche in the market that needs to be understood and adapted to Latino’s needs. In this presentation, we will understand what Brazilian consumers mean by natural products, if they are interested in this type of product and if they believe in the benefits delivered by them. In addition, examples of products launched globally that could bring differentiation to Latin America will be shown.

Thursday 19th of September at 14:30 – 15:15 – Naria Sato, Research Director, Brazil Reports – Marketing Trends Theatre at in-cosmetics Latin America

“Beauty Mood Matters”

Modern lifestyles are stressing out consumers, highlighting a need for new approaches to boost mood and improve mental wellbeing. We’ve seen mood enhancing properties brought to the fore when it comes to new product development across a variety of sectors. Beyond the premise of a lipstick boosting confidence, products anecdotally bringing calm – often complete with premium ingredients and Instagram-worthy packaging – mirrors the new attitude towards self-care. We will take a look at some of the key ways the beauty industry wants to make people feel, and look, good.

For more information on this show, click here.