2026 Global Household Care Predictions | Americas

Connect today’s behaviors to tomorrow’s opportunities live.

Mintel’s 2026 Global Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how consumer behaviors will evolve through 2030 and beyond.

Did you know that 53% of US adults who do housecleaning say they clean at the end of the day to unwind—showcasing how cleaning is now linked to both peace of mind and peace of home?

The meaning of a clean home is changing. As we face invisible threats like microplastics and rising expectations that cleaning should enhance both physical and emotional well-being, tomorrow’s household care demands new solutions and a broader mindset. Join our exclusive webinar to explore how the evolving landscape of dirt and clean is shaping the future for consumers, brands, and homes everywhere.

By attending, you will:

– Uncover how new forms of household dirt and unseen contaminants are prompting innovation and demanding a smarter, more comprehensive approach to cleaning.
– See how everyday cleaning routines are evolving—from essential chores to rituals of self-care that protect both body and mind.
– Discover how brands are integrating scientific advances and wellness-oriented solutions, building trust as they help consumers safeguard their homes and health.

Register now to join us on January 20, 2026.