Building Consumer Trust Through Brand Transparency
The dual impact of the pandemic and soaring inflation fueling the cost of living means there’s a natural tendency for people to pay closer attention to their spending. Mintel research shows that Indians are seeking ways to save money on food/drink and rethinking the importance of beauty products.
When times are tough, brands need to focus on driving loyalty as consumer skepticism creeps in. Consumers are far more likely to trust brands they perceive as honest and transparent. This whitepaper explores the role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability.
In this webinar session, Mintel’s expert analysts discuss:
- The role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability
- How consumer spending priorities and sentiment have changed in response to inflationary pressures and geopolitical events
- The three dimensions of transparency and how these apply to food and drink as well as beauty and personal care brands
- Practical recommendations for brands to approach transparency and maintain their competitive advantage in today’s times
If you want to find out more or have specific questions about the Indian consumer landscape, get in touch with us today.
- Advertising and Marketing
- Asia
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