Engaging Consumers in Sustainability 2022
Mintel’s global sustainability study reveals consumers’ environmental and social priorities, their shopping, eating and transport behaviours and understanding levels, reports back on how these have shifted in the past year and makes comparative country scores on national engagement levels. Our research ‘minds the value action gap’ by focusing on deeds and what’s actually in people’s shopping baskets and what causes they donate their money to.
It reveals where companies need to educate on issues, the marketing metrics and messaging they need to employ for their policies, products and services to resonate and succeed. Our research reports back on consumers’ sense of impact, optimism and responsibility, their faith in science, the solutions they believe in and the non-ethical and non-environmental triggers that can be used to mobilise and activate them towards helping us all achieve the United Nations’ Sustainable Development Goals.
If you want to find out more or have specific questions about the sustainability trends, get in touch with us today.
- Asia
- Beauty and Personal Care
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