[On-Demand] 2026 Global Packaging Predictions – EMEA
Recycling has long been positioned as the solution to packaging sustainability — but that narrative is beginning to break down.
In this on-demand global packaging webinar, Mintel explores why recycling is losing credibility with consumers, brands and regulators alike. As recycling systems fail to deliver on their promises and 2025 sustainability targets pass unfulfilled, consumers are becoming more sceptical, more pragmatic and more demanding of real change.
This session examines how shifting expectations are redefining what “sustainable packaging” really means. Mintel experts unpack the implications for packaging materials, design, regulation and brand trust, and explore what may replace recycling as the dominant sustainability story over the next five years.
Watch this webinar to learn:
- Why consumer confidence in recycling is eroding across global packaging systems
- How unmet packaging sustainability commitments are reshaping accountability
- What material honesty and design restraint look like in practice
- How brands and retailers can rebuild credibility in a post-recycling era
This on-demand webinar is designed for global packaging, sustainability, innovation and ESG teams seeking a more realistic, system-aware approach to sustainable packaging strategy.
- Packaging
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