[Recording] What’s Trending in Alcoholic Drinks
Explore what’s shaping the future of alcoholic drinks
The alcoholic drinks market is evolving fast. Consumers are seeking more functionality, demanding credible sustainability, and expecting experiences that go beyond taste.
In this on-demand webinar, Mintel’s experts reveal what’s trending now and what’s coming next, building on insights from our Future of Wine and Spirits 2025 and Future of Beer and Cider 2025 reports alongside data from Black Swan.
Key topics covered
- Functional alcohol alternatives – how ingredients with added benefits are reshaping low- and no-alcohol choices
- Eco storytelling with impact – why brands must move beyond generic claims to connect authentically with consumers
- Next-level sensory innovation – how flavour, texture, aroma and design are pushing boundaries in consumer experience
- Americas
- EMEA
- Food and Drink
Related Mintel events
![[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate](https://www.mintel.com/app/smush-webp/2025/12/Mintel2026_Webinar_ItalianPrivateLabel_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate
La distribuzione alimentare in Italia sta cambiando profondamente, spinta da tendenze globali e da nuove abitudini dei consumatori. Oggi, le…
![[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades](https://www.mintel.com/app/smush-webp/2026/01/Mintel2026_Spanish-protein_Webinar_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades
La proteína se ha convertido en una tendencia imparable, con marcas de distintas categorías sumándose en los últimosaños. Pero, ¿qué…
![[Webinar] The Future of Facial Skincare](https://www.mintel.com/app/smush-webp/2025/07/2000x600-Facial-Skincare-70x70.jpg.webp)
[Webinar] The Future of Facial Skincare
Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solelyby appearance, but by how well it aligns…
2026 Global Packaging Predictions Webinar – EMEA
A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing the…
2026 Global Household Care Predictions | Americas
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on…
2026 Global Packaging Predictions – AMER
2026 Packaging Predictions: Tuesday, February 10th, 2026 9:30AM CT | 3:30PM GMT Our 2026 Global Packaging Predictions look beyond short-term…
The Future of Colour Cosmetics Global | 2025
Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive…
2026 Global Household Predictions | EMEA
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how…
