[Recording] What’s Trending in Alcoholic Drinks
Explore what’s shaping the future of alcoholic drinks
The alcoholic drinks market is evolving fast. Consumers are seeking more functionality, demanding credible sustainability, and expecting experiences that go beyond taste.
In this on-demand webinar, Mintel’s experts reveal what’s trending now and what’s coming next, building on insights from our Future of Wine and Spirits 2025 and Future of Beer and Cider 2025 reports alongside data from Black Swan.
Key topics covered
- Functional alcohol alternatives – how ingredients with added benefits are reshaping low- and no-alcohol choices
- Eco storytelling with impact – why brands must move beyond generic claims to connect authentically with consumers
- Next-level sensory innovation – how flavour, texture, aroma and design are pushing boundaries in consumer experience
- Americas
- EMEA
- Food and Drink
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