Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solely by appearance, but by how well it aligns with broader health and wellness outcomes. Ageing well now reflects not just visible results, but also internal vitality and long-term wellbeing.
This redefinition is blurring the boundaries between skincare, aesthetics, and healthcare: creating white space for category expansion and innovation.
The Future of Skincare offers a strategic lens into how the skincare category is evolving toward a health-centric model. The presentation explored three key growth vectors:
Elevating skincare performance through aesthetic-grade innovation and targeted delivery systems
Leveraging biotechnology to drive high-efficacy, scalable, and sustainable solutions
“Healthifying” skincare by integrating longevity science, emotional wellness, and ingestible formats
As wellness becomes a core driver of beauty expectations, brands must rethink their role in this convergence. This session will help you identify the next wave of opportunity at the intersection of beauty, health, and science.
Meet the Presenter
KinShen Chan
Associate Director of Beauty and Personal Care Insight, Mintel APAC
KinShen is a beauty and personal care expert with deep
expertise in R&D and consumer behavior understanding across Asia-Pacific. With nearly eight years in upstream product development at P&G, he joined Mintel in 2023. He now advises clients on innovation and market strategies to drive growth in a dynamic beauty landscape
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