S6 Ep162

Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step

Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products offered. Listen to find out more about the importance of building credit for young consumers and how Step aims to grow with its users as they transition into adulthood.

Why is building credit for young consumers important, and how does Step aim to grow with its users as they transition into adulthood? Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products offered. The conversation also touches on the role of influencer partnerships in driving growth and the long-term vision for Step as a generational brand.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion about providing financial services to Gen Z, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson headshot
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia.
Meet the Guest
CJ MacDonald
Founder and CEO, Step.
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