S Ep166

Inside Subprime Credit: Interview with David Johnson, CEO of Vervent

Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly among subprime audiences — and how Vervent is responding with innovation, agility and a consumer-first mindset. David shares his perspective on building trust in financial services, the evolving role of brand strategy, and how AI is shaping the future of the industry.

How is Vervent innovating with agility and a consumer-first mindset? Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly among subprime audiences. David shares his perspective on building trust in financial services, the evolving role of brand strategy, and how AI is shaping the future of the industry.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of this discussion about subprime credit, and visit mintel.com to become a member of our free Spotlight community.

Watch on YouTube:

Meet the Host
Andrew Davidson headshot
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia.
Meet the Guest
David Johnson
CEO & Founder, Vervent.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Membership and trust in disruptive financial products: Interview with Meera Iyer, CMO of SoFi Lending Membership and trust in disruptive financial products: Interview with Meera Iyer, CMO of SoFi Lending
Rewarding financial responsibility: Interview with Nate Bacon, head of consumer and small business credit cards at PNC Rewarding financial responsibility: Interview with Nate Bacon, head of consumer and small business credit cards at PNC
Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek
Subscribe to Mintel Spotlight
Related articles
Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
September 2, 2025
Financial Services
Podcast
Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
Listen to find out more about the future of financial services, particularly the role of AI in transforming the industry. Download Comperemedia’s FREE 2025 Global Financial Services…
Listen now
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
August 14, 2025
Financial Services
Podcast
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Citizens Bank is rethinking credit cards. Host Andrew Davidson talks with Adam Boyd, Head of Consumer Lending at Citizens about the strategy behind the shift—and why keeping customer relationships at…
Listen now
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
July 23, 2025
Financial Services
Podcast
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Why is building credit for young consumers important, and how does Step aim to grow with its users as they transition into adulthood? Host Andrew Davidson speaks with CJ MacDonald,…
Listen now

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events