Satiation and taste are key purchase barriers for light meals among urban Chinese consumers While eating light is now part of a trendy, healthy lifestyle, it seems Chinese consumers still have their reservations when it comes to light meals (eg congee, sandwiches, ... Read More
Protein fact-check: 85% of Indians don't know their key sources of proteins Protein is an essential macronutrient, but latest research from the world's leading market intelligence agency Mintel reveals that a staggering 85%* of Indians aren’t able to correctly identify ... Read More
‘Shut up and fly’! Half of Britain’s 25-34s would prefer not to engage in conversation with airline staff Cutting the small-talk whilst travelling hit the headlines with Uber’s ‘Quiet Mode’ earlier this year. But it seems that cars are not the only place where passengers are ... Read More
Mintel highlights Asia-Pacific’s need for more mental performance products and services Today’s knowledge economy is driving consumers in Asia-Pacific to over-index on mental work. As such, Mintel is witnessing a growing awareness of and desire for products and services ... Read More
Raving mad: UK music festival attendance at highest level in four years As many of Britain’s students descend on Leeds and Reading this bank holiday weekend, new research from Mintel finds Britain is officially a nation of revellers with over ... Read More
Mintel predicts good days ahead for China’s cultural and creative industry With China undergoing an industrial transformation, shifting from a primarily manufacturing economy toward a more service- and creative-centric one, Chinese consumers are paying more attention to cultural and ... Read More
Counting the cost: Brits spend £1.2 billion sending kids back to school Sending the kids back to school is proving to be an increasingly costly affair for Britain’s parents, as the latest research from Mintel estimates that the back-to-school market ... Read More
65% of US Millennials don't think their life is where they thought it would be The time has finally come: Millennials are all grown up. Most US Millennials* have said ‘goodbye’ to their 20s, are married and own their own home; however, ‘adulting’ ... Read More
Keeping it simple: 28% of UK women have reduced the number of products in their skincare routine The days of bathroom cabinets packed with an array of skincare products could be over as British women grow tired of complicated facial skincare routines, according to the ... Read More
India oblivious to sun safety: 65% of consumers don't use sunscreen While consumers claim to know the importance of using a sunscreen, new research from the world's leading market intelligence agency Mintel reveals that as many as 65% of ... Read More
56% of urban Chinese ice cream consumers eat ice cream to indulge Gone are the days when consumers viewed ice cream as just a summer treat; instead, it is now seen as an indulgent treat that can be eaten year ... Read More
Chinese consumers are in pursuit of richer experiences and quality of life Mintel’s annual The Chinese Consumer Report, offering an overview of the key trends and spending behaviours affecting China’s consumer landscape over the last year, reveals that Chinese consumers ... Read More
