Mintel Most Innovative returns for its second year, celebrating the very best in consumer packaged goods (CPG) innovation. This global recognition spotlights brands that are redefining categories, setting new standards, and inspiring the industry to think bigger and bolder. Submissions for the 2026 awards are now…
Latest insights from Mintel highlight how artificial intelligence (AI) is set to play a pivotal role in responding to evolving consumer needs shaped by global demographic, health, and environmental changes, as long as human elements are integrated into these solutions. Using a Foresight approach,…
Current fragrance trends are heavily influenced by social media platforms such as Instagram and TikTok. Mintel’s The Future of Fragrance 2025 highlights how viral micro-trends and growing interest in discovery sets are accelerating fragrance sampling, which is one of the biggest fragrance trends this year. Consumers are rationalising the cost…
[Tuesday, 3 June – Chicago] Mintel, the global leader in market intelligence, today announced the acquisition of Black Swan Data, an AI-native company specializing in analyzing and predicting trends from social media. The ambitious partnership brings together two market leaders united by the ambition to revolutionize predictive intelligence and reshape…
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more likely than the average consumer to visit them: 53% versus 38% of the averagepopulation, according to Mintel research. In fact,…
Mintel’s latest research highlights a significant gap between Indian consumer demand and industry innovation in the sugar confectionery space. Although children represent a key audience for candy brands, only 1.5% of new launches feature on-pack claims that explicitly target them, well below the global average of 3.5%. This shortfall is…
New Mintel research reveals that four in ten (41%) US consumers agree that social media influencers inspire them to make positive life changes, a 24% increase from 2022 (33%). This rises to 60% among both Gen Z (adults ages 18-28) and Millennials (ages 29-45). Mintel data also shows that social…
Thailand’s pet market is undergoing a significant shift, with growing interest in wellness, longevity, and sustainability among pet owners. According to recent research from Mintel, these evolving preferences are influencing the demand for pet food products and driving innovation in the industry. As more Thai pet owners focus on their…
Young consumers aged 18-34 are showing the highest interest in weight-loss drugs, such as Wegovy and Mounjaro—according to the latest Mintel research. Almost half (48%) of the nation’s 18-34-year-olds, who are managing their weight*, have either used prescription weight-loss drugs in the past year or are interested in doing so…
Flavour innovation is evolving rapidly as consumer taste profiles shift. Mintel’s “The Future of Flavours 2025” report highlights emerging trends driving the food and drink industry—from the rise of adventurous palates and global influences to the impact of AI and sustainability on flavour development. Now: A Growing…
Indonesia is emerging as a major force in the global beauty industry, fueled by a youthful population, digital engagement, and evolving consumer preferences. With over 270 million people—more than half under 30—Indonesia presents vast opportunities for beauty brands to innovate and connect with engaged consumers. Value-Driven Beauty Shoppers in Indonesia…
Thailand’s fragrances and scented products market is growing, with product launches increasing from two percentage points between October 2019 and September 2020 to 4% in the same period from 2023 to 2024 according to Mintel research. However, many consumers still turn to fabric softeners as their daily scent, whether through…
