Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers want and why, reveals that only 26% of urban Chinese consumers have not seen livestream shopping in the second half…
The localism trend is mainstreaming in Thailand and is being accelerated by the COVID-19 pandemic. New research from Mintel reveals that over half (51%)* of Thai consumers believe that buying local products is an efficient way to boost the nation’s economy, while 47% think they should feel proud…
It is a widespread misconception that suncare products are only needed when going out in the sun. Indeed, according to the latest research by Mintel, the experts in what consumers want and why, the top two reasons why consumers say they…
Health technology is gaining traction as consumers look for ways to manage health concerns, including aging and stress. Latest research from Mintel, the experts in what consumers want and why, reveals that compared to smart watches and other healthcare tech products that are already easily…
From around-the-world trips to luxury get-aways, COVID-19 has kick started a spirit of adventure as, according to new research from Mintel, British holiday makers are almost twice as likely to be currently planning a holiday of a lifetime* than they were pre-pandemic. Almost one in…
‘No added sugar’ claims are growing in Europe, with the UK leading the charge as it has the highest proportion (15%) of European food and drink launches carrying this claim in the past five years, followed by Germany (13%) and France (10%). In Poland, ‘no added sugar’ claims…
The shift towards wellness was occurring prior to COVID-19 but has been accelerated by pandemic-related stressors. Mintel COVID-19 Tracker data* reveals that 40% of Canadians have increased the priority they are giving to their mental wellbeing due to the pandemic. As a result, Canadians are seeking methods to care for…
Lockdown has confirmed that an Englishman’s (and woman’s) home is their castle, as new Mintel research reveals that spending on the home is forecast to increase by 5.3% to reach £70.6 billion in 2021. Three quarters (73%) of consumers have spent money on…
China’s haircare market retained a steady growth rate of 4.8% in 2020, reaching a market value of RMB48.7 billion 94% of urban Chinese consumers think that haircare is as important as skincare Nourishing is as important as deep cleaning (both 64%) for Chinese consumers…
68% of Americans who would like to see some diversity in beauty/grooming advertisements say they feel this way because it “reflects real life.” 73% of adults agree the beauty industry plays on women’s insecurities. 52% of beauty product consumers say affordable products indicate that a brand is inclusive. Major unprecedented…
The stress of COVID-19 has fuelled Britain’s smoking habit as latest research from Mintel reveals over half (51%) of smokers are stress-smoking more since the beginning of the pandemic. While the pandemic is shining a spotlight on the nation’s health concerns, young smokers…
Mintel, the experts in what consumers want and why, has today announced the launch of the Future of Nutrition, Health and Wellness 2021 Report, featuring the latest market research, product innovation insights, and consumer trends shaping the…
