Financial Services
Financial Services
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Chicago (August 13, 2009)–Pam McHugh, president of Mintel Comperemedia, announces the hire of Andrew Davidson, voice of the credit card direct marketing industry, as senior vice president. In his new role, Andrew Davidson will help Mintel Comperemedia provide the best direct marketing competitive intelligence for businesses during this rough economic…
Mintel Comperemedia reveals gap in health, life insurance direct marketing to Gen X and Gen Y Chicago (July 29, 2009)–Your age may determine how much insurance companies spend trying to get you onboard. New research from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows health and life insurers…
With the recession meaning that people are making even more effort to cut the cost of their insurance, latest research from Mintel has revealed a new breed of cost-conscious motorist. Exclusive consumer research finds over three quarters (77%) of Brits shopping around before renewing their motor insurance policy. Today, almost…
After months of plummeting, mortgage and home equity marketing direct mail is finally leveling off. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that for the past six months—after more than two years of declines—the number of home loan offers sent to Americans has been flat. From…
Older cars, more uninsured motorists and rate increases prompt insurers to communicate Chicago (June 18, 2009)—Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, says nearly…
After years of rapidly increasing debt levels, latest research from Mintel finds one in five Brits plan to enter a savings spree. While almost a third of people (30%) are unable to save through lack of funds, and over one in five (22%) is concentrating on paying off debt,…
Direct marketing campaigns seek public’s appeal, says Mintel Comperemedia Chicago (May 21, 2009)—Congress is crafting health insurance reform proposals now, but insurance companies have already been getting ready for change. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, saw health insurers increase marketing direct mail offers to…
Chicago (May 7, 2009)—More people leave their credit cards in their wallets these days, as the dreary US economy continues to impact spending. A new consumer survey from market research firm Mintel shows over two in five adults (43%) say they’re using debit cards more and credit cards less because…
Chicago (April 23, 2009)—Our neighbors to the north still get their mailboxes filled with credit card offers, even as space opens up in ours. New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows credit card issuers haven’t reduced mail solicitations in Canada as rapidly as…
The wise financial habits that helped Mass Affluent Americans achieve their wealth seem to be helping them withstand the recession too. A new report from market research firm Mintel reveals that most Mass Affluent consumers (78%) have not changed their credit card payment behavior in the last 12 months, despite…
Latest research from Mintel finds an air of financial confidence in the nation’s ability to cope with unemployment through sickness. Today, as many as four in ten employees (40%) say that they could support themselves for over a year without facing serious financial problems if they were to fall ill…
Insurance companies seem to have found a bright spot amid last year’s dismal housing market. While overall direct mail volume plummeted from most financial services companies during 2008, mail from homeowners insurance providers rose. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports a 19% increase in homeowners…
