Mintel Comperemedia forecasts elevated savings rate will continue next year Chicago (December 11, 2009)—Mintel Comperemedia, a service that provides direct marketing competitive intelligence, predicts that next year, consumers will continue saving money at an elevated rate. Yesterday’s Federal Reserve Z.1 Flow of Funds report shows Americans still saving…
Chicago (December 7, 2009)–You get rewarded for purchasing subs, gasoline and airplane tickets, so why not get rewarded from your bank for every purchase? Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in the first three quarters of 2009, nearly a third of checking direct…
On the heels of Black Friday, Mintel finds majority of Americans trying to spend less Chicago (November 24, 2009)–The biggest shopping day of the year is just around the corner and a new survey from market researcher Mintel paints a dismal picture for retailers. Nearly two-thirds of Americans (63%)…
Card issuers showing confidence, says Mintel Comperemedia’s Andrew Davidson Chicago (November 19, 2009)–The latest tentative sign of economic recovery? Credit card direct mail volume is back on the rise. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, says issuers sent 180 million credit card offers to US…
Young and old, captive and independent prefer different business practices Chicago (November 13, 2009)–Insurance producers, it turns out, are just like the rest of us: distinct in their wants and needs. A new Mintel Comperemedia survey shows insurance agents hold differing preferences based on their experience in the industry…
Fewer, less enticing credit card offers now the norm, says Mintel Comperemedia Chicago (October 30, 2009)–Catch yourself before you cheer for fewer credit card offers in your mailbox. New research from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows that you’re not only getting less direct…
Chicago (October 28, 2009)–Even in the age of tweets, texts and friend requests, there’s something comforting about face-to-face contact. A new survey from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows people would still rather contact their bank at a branch than online or through email.
Young adults particularly motivated to increase financial literacy in light of recession Chicago (October 13, 2009)–Kids and teens aren’t the only ones going to back to school this fall. A new report from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reveals that three in four adults…
Chicago (September 30, 2009)–People may not be happy with auto manufacturers, but they sure are satisfied with auto insurers. A new survey from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reveals one in two people (50%) have been with their current auto insurance provider for more than…
Direct marketing declines level off; issuers seize market opportunity Chicago (September 23, 2009)–Small business owners may be next to see a rise in credit card direct marketing as the card industry shows yet another sign of recovery. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports the number of…
Change in direct marketing strategy a good sign for credit card industry Chicago (September 9, 2009)–If you’re an affluent American, chances are you’ve seen more premium credit card offers in your mailbox recently. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports credit card issuers are advertising more premium…
Fancy checking your savings account balance on the beach or paying a bill from a park bench? Today’s banks bet you do. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that mobile banking promotion is on the rise in direct marketing. In the first half of…