Today (Thursday 10 November) Mintel has announced the launch of a new animated video to showcase the breadth of expertise it can offer to its clients to help them ‘know their consumer’. Titled”Because we are Mintel”, the animated 2min long video seeks to promote the depth of work undertaken by…
Mintel Group Ltd has announced today (10th October) to enable comprehensive research capabilities into the Chinese consumer market. The acquisition enhances Mintel’s successful report model to capitalise on the considerable economic growth in China and opportunities wherein for Mintel’s clients worldwide. The acquisition of Access Asia enables Mintel to build…
Chicago (September 19, 2011) – Whether you consider yourself a frugal fashionista or a savvy saver, it’s quickly becoming clear that consumers no longer view bargain hunting as a necessary chore, but rather an enjoyable pastime. According to Mintel Inspire’s newest trend – Let’s Make a Deal – the gamification…
Leading market intelligence providers Mintel have today (7th September 2011) unveiled a digital marketing campaign to engage their online audience and showcase their flagship British Lifestyles Report by creating an in partnership with VYou.com – available at . Mintel’s British Lifestyles report gives an extensive and in depth picture of…
“They say that money can’t buy you happiness – but new research from Mintel reveals it can certainly go a long way towards it. With economic pressures and an increasingly polarised society all making their mark, the research highlights the divide that has opened up between British consumers over the…
Chicago (August 15, 2011) – It is with great pleasure that Andrew Davidson, Senior Vice President, Mintel Comperemedia, welcomes Gary Wooley as the direct marketing competitive intelligence provider’s new Director, Insurance Consulting. Gary Wooley will bring a fresh perspective to the insurance landscape and boost Mintel Comperemedia’s reputation as a…
Chicago (March 23, 2011) – Leading market intelligence provider, Mintel and leading technology and online research partner GMI (Global Market Insite, Inc.) have been announced today as the winners of the Quality in Research Award at the 2011 Advertising Research Foundation (ARF) Great Mind Awards. The 2011 Quality in Research…
Mintel, the global leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011. “These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing,”notes Lynn Dornblaser, director of…
While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and consumer adaptability has created a new way of life. With that in mind, Mintel predicts nine key consumer trends for the year ahead, examining how long term behaviour has…
Chicago (August 9, 2010) – The Institute of Food Technologists (IFT) gathered in Chicago from July 18-20 to learn about innovative new food and beverage products launched around the world. Mintel, the global leader in market and consumer intelligence, continued its tradition of hosting the Global New Products Pavilion, innovative…
Following the UK election result, exclusive new research from Mintel reveals just 8% of consumers think that the election result was good for their financial situation, with just a few more (15%) saying they thought it was good for the economy. Commenting on the research, Richard Perks, spokesman for Mintel…
Chicago (May 11, 2010) – Mintel Comperemedia may have found the secret weapon many banks need to help combat consumer distrust: social media. Less than half of respondents to a recent survey stated that they believe their bank is a company they can trust, and a full 50% stated that…
