Chicago (June 23, 2011) – While many television commercials for household cleaning products would have you believe that women are the only ones who pick up a mop or a broom in the household, new research from Mintel highlights that this is simply not the case – in fact, the…
Chicago (April 13, 2011) – The traditional family was once regarded as two married parents, 2.5 kids, a dog and a white picket fence. However, the rise of the ‘modern family,’ made up of single parents, partners living together, or even older parents who have moved in with adult children…
We are a nation famed for our politeness and ‘very British reserve’, perhaps a label many have sought to steer away from in recent years, but latest research from Mintel – carried out for the first time to determine the personalities of the nation’s men and women – has confirmed…
Chicago (March 8, 2011) – Consumers are quick to consider the environmental impact of their cars and household cleaning products, but what about their airline of choice, or financial service provider? According to latest Mintel research, consumers are just as interested in patronizing ‘green’ services as they are about purchasing…
Chicago (January 31, 2011) – With the economy on the mend, many Americans are looking at the future with more optimism than they did prior to the recession. According to Mintel’s recently published Wealth Management – January 2011 report, more than eight in10 high net worth households (defined as households…
With university fees set to rocket, saving for children’s education has never been more at the forefront of parent’s minds. Indeed, new research from Mintel finds over half of parent savers say that funding university is one of the main reasons that they save for their children (54%). Providing additional…
Chicago (January 18, 2011) – The economic climate of the past few years has been difficult on many consumers, but it seems not everyone is coming out of the recent recession on equal footing. Research conducted by the market research firm Mintel shows that 45-54-year-olds (younger Baby Boomers and older…
Once the preserve of Britain’s ladies, it now looks like Britain’s men will be hoping to catch a whiff of celebrity this Christmas as new research from Mintel finds that men are increasingly dabbing into the celebrity perfume market. Today, some 6% of Britain’s men own a celebrity fragrance, compared…
It’s the season of goodwill and it seems that while the economic climate may have squeezed our wallet, it has not affected consumer generosity. Indeed, according to latest research from Mintel, over two thirds (68%) of adults have donated to charity in the last year and a massive 83% plan…
Chicago (December 14, 2010) – Kids today are more tech-savvy than ever before, learning about new products or activities from a wide variety of sources. Friends, the Internet and television ads are all considered go-to sources of information for children aged 6-11. However, latest research from Mintel finds that almost…
They are lining the shelves and should soon be lining our mantle pieces, but latest research from Mintel reveals there may be a little less writing this year, as sales of Christmas cards are declining. Over the past four years, there has been a dramatic decrease in the number of…
While burglary is every homeowners nightmare and the risk of it has created a huge industry of burglary prevention equipment, new research from Mintel highlights that the most basic preventative measures are being ignored. Indeed, while the market is set to hit £100 million for the first time in 2010,…
