With higher stress levels and sleep concerns, consumers are looking for solutions that promote improved sleep. Mintel data reveals that only 29% of Japanese consumers are satisfied with their sleep, while 57% of Japanese women in their 30s have three or more sleep problems. On May 17th, Mintel joined in…
Food and gatherings remain fundamental elements of celebration in modern Thai culture, and reunion with loved ones is a top priority for more than 80% of consumers. Seven in 10 Thais are choosing to stay in during festive/special occasions to beat cost of living increases. Nostalgia and indulgence are top…
Nearly half (47%) of US consumers have made a purchase through social media, while 6 in 10 (58%) are interested in doing so. Another 39% of US consumers have made a purchase through social media and would do so again. 34% of consumers would be more interested in shopping on…
The value of savings to navigate uncertain times is pushing Indian consumers to take charge of their finances. According to Mintel research, half of Indians (51%) agree that the COVID-19 pandemic has taught them the importance of saving, while 24% say that it is necessary to learn about financial investments…
Vitamins, minerals and supplements (VMS) enjoy a higher penetration among working women in India. According to new research from Mintel, nearly half (48%) of working women consume VMS compared to one-third (33%) of working men. Bone health (45%), digestive health (39%) and immunity (36%) are the top three health benefits…
Gen Z less willing to spend post-pandemic but still prioritise sustainable and health-based products
New research* from global market intelligence expert Mintel shows that living through years of uncertainty for most of their lives has made Gen Z** focus on the future, become more financially savvy and more discerning about how they spend. Following the Covid-19 pandemic, the economic downturn, inflation and the ongoing…
Gaming or Esports is picking up pace among Thai consumers, with over three-quarters (76%) of Thai consumers spending at least an hour a day gaming** and one in three (36%) playing for between two and four hours daily, according to new research* from global…
Nearly three in five Gen Zs (51%) are looking for new ways to integrate technology into their daily lives. 95% of Gen Z consumers agree that mental health is just as important to maintain as physical health. 64% of Gen Z consumers spend more…
With COVID-19 affecting lifestyles for over two years now, it follows that health has become a higher priority for many consumers, including Millennials. According to new Mintel research, 43% of Indian Millennials* are spending more on healthy food/snack options. In addition,…
As Canadians gear up to celebrate Earth Day (April 22), new research from Mintel reveals that consumers struggle with what ‘sustainability’ actually means and what actions are truly impactful. While seven in 10 (71%) Canadians agree that they are ‘sustainable consumers*’ and 82% acknowledge that their choices have…
Thai consumers are proactively moving towards sustainable lifestyles. According to Mintel’s latest research, 82%* of Thais try to act in a way that is not harmful to the environment. Despite increased interest in being more eco-friendly, COVID-19 has hampered Thais’ determination…
Healthy living has taken centre stage world over, including in Thailand. According to the latest research by Mintel, 46% of Thai consumers* agree that the types of food they regularly consume has the biggest impact on their health. This is driving…
