British lifestyles 2020: The impact of COVID-19 on consumer lifestyles
British lifestyles 2020: The impact of COVID-19 on consumer lifestyles
Wednesday 2nd December 10:00 AM GMT
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The COVID-19 pandemic has been the most significant event in generations, with the initial lockdown and ensuing social distancing measures changing consumer lifestyles in a way that would have previously been considered inconceivable.
Change is far from over, and as an end of social distancing remains a distant dream and the economy continues to come under pressure, consumer confidence is likely to slip with spending squeezed as a result.
To weather this period, businesses will need to think long-term, with innovation pipelines and campaigns all centered on addressing the core consumer issues of health and wellbeing, sustainability, and social cohesion.
Join Jack Duckett, Associate Director – Consumer Lifestyles Research, for a closer look at what this means for British consumers.
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