S01 Ep1
Is food gendered? The slow death of gender-based marketing

Today, we’re looking at gender-based marketing.

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it’s age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. Gender marketing is dying a slow death, as consumers are increasingly resistant to being put in a box. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

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Today, we’re looking at gender-based marketing.

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it’s age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. Gender marketing is dying a slow death, as consumers are increasingly resistant to being put in a box. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia
Meet the Guests
Marcia Mogelonsky
Director of Insight, Mintel Food and Drink
Jonny Forsyth
Associate Director, Mintel Food and Drink
Alex Milinazzo
Mintel Trends Analyst
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