Whether commuting on the train, running in the park or sitting at your desk, Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Each episode features Mintel expert analysts discussing key topics affecting today’s consumers. Expect conversations on the latest trends impacting society and deep dives into categories, markets and demographics.

Today, we’re looking at gender-based marketing.

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it’s age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. Gender marketing is dying a slow death, as consumers are increasingly resistant to being put in a box. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.