S01 Ep1
Is food gendered? The slow death of gender-based marketing

Today, we’re looking at gender-based marketing.

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it’s age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. Gender marketing is dying a slow death, as consumers are increasingly resistant to being put in a box. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

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Each episode features Mintel expert analysts discussing key topics affecting today’s consumers. Expect conversations on the latest trends impacting society and deep dives into categories, markets and demographics.

Today, we’re looking at gender-based marketing.

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it’s age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. Gender marketing is dying a slow death, as consumers are increasingly resistant to being put in a box. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia
Meet the Guests
Marcia Mogelonsky
Director of Insight, Mintel Food and Drink
Jonny Forsyth
Associate Director, Mintel Food and Drink
Alex Milinazzo
Mintel Trends Analyst
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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