In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty shoppers is crucial. The rise of convenience stores as a key spot for beauty products in Thailand, along with the growth of ecommerce, reflects consumer demand for value and convenience.

Using social media for targeted outreach provides brands a unique opportunity to enhance visibility and connect directly with consumers. Understanding these dynamics is essential for brands to tailor strategies, meet modern consumer needs, and foster loyalty.

Exclusive session on Mintel GNPD

Discover the power of Mintel’s Global New Products Database (GNPD) in this session. Learn how GNPD can transform your product development by applying product launch data and consumer insights. With this session:

Apply the strategic recommendations based on consumer preference
Discover latest trends and innovative product launches
Leverage the insights to drive informed business decisions

Join us and stay ahead of the competition. Secure your spot today!

Meet your presenters:

Chayapat Ratchatawipasanan (Pop)

Principal Analyst, Beauty and Personal Care, Thailand

Chayapat is based in Bangkok and provides insights to the Thai beauty and personal care market. He has over eight years of experience as regional skin care Ru0026amp;D and insights manager specialises in sunscreen formulation and innovation research at the leading Japanese cosmetics company.

Barkha Narula

Senior Client Success Manager, Southeast Asia

Barkha is an accomplished Senior Client Success Manager with extensive experience in both qualitative and quantitative research methodologies. Serving clients across Southeast Asia (SEA), she excels in leveraging data-driven insights to inspire and guide clients toward their next product breakthrough.

Asia
Beauty and Personal Care

August 23rd, 2024

10:00 AM - 12:00 PM, Bangkok time

Krung Thep Maha Nakhon, Thailand

View map here

Related Mintel events

Advertising and Marketing Americas

October 28th, 2025 Las Vegas, United States

Mintel at TMRE 2025

Mintel is excited to partner with Black Swan Data in participating to TMRE (The Market Research Event), taking place in Las Vegas, 28-30 October.

Discover more

EMEA Food and Drink

October 29th, 2025 Online

2026 Global Food and Drink Predictions Webinar | EMEA

Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Food & Drink Predictions were developed with a view to…

Discover more

Americas Beauty and Personal Care

November 3rd, 2025 Los Angeles, United States

2025 Beauty Connect LA

Mintel is proud to partner with Beauty Connect 2025, the beauty industry’s premier problem-solving platform. Join us in Los Angeles…

Discover more

Asia Beauty and Personal Care

November 4th, 2025 , Thailand

Mintel at in-cosmetics Asia 2025

Discover the key global forces set to shape the future of beauty and personal care. In this forward-looking session, our expert analysts will unpack the emerging trends, disruptive technologies, and evolving consumer behaviors that brands need to watch.

Discover more

Beauty and Personal Care EMEA

November 6th, 2025 Online

2026 Global Beauty & Personal Care Predictions | EMEA

From Today’s Signals to Tomorrow’s Trends The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness,…

Discover more

Americas Beauty and Personal Care

November 11th, 2025 Online

2026 Global Beauty & Personal Care Predictions | Americas

The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness, authenticity, and meaningful experiences, four groundbreaking trends are redefining how we approach beauty in 2026.

Discover more

Asia Beauty and Personal Care