随着消费者对健康生活方式的追求日益增强，全球草本产品市场迎来了前所未有的发展机遇。英敏特数据显示，目前全球范围内有40%的新产品含有草本成分，预计未来市场将继续保持强劲的增长势头。

在6月26日举办的FBIF2024食品饮料创新论坛上，英敏特亚太区研究洞察高级副总裁徐如一女士带来了主题演讲，深入探讨了草本产品在全球范围内的流行趋势、背后的驱动因素，以及品牌创新的方向。

阅读本报告，您将了解：

草本在全球流行的趋势和因素
- 健康至上：预防优于治疗
- “天然”的光环加持
- 古老智慧孕育新的活力
- 东西文化的交流影响
成功案例和制胜之道
- 功能
- 品类
- 营销

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