The COVID-19 pandemic has elevated the importance of health and wellbeing. Although the World Health Organization (WHO) has declared that COVID-19 is ‘no longer a public health emergency of international concern’, a prevailing sense of caution persists. This caution, coupled with rising food costs mean consumers must navigate economic challenges, prompting many to take proactive steps to safeguard their health and wellbeing.

At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.

Meet Our Experts

Huiqi Ong

Senior Consumer Lifestyles Analyst, Asia

Huiqi is based in Singapore and specialises in consumer and lifestyle topics across the Asia-Pacific region. Her role involves in-depth analysis and uncovering the narratives behind consumer needs and wants. With a focus on Southeast Asia, her research delves into the intricacies of consumer behaviour, identifying patterns among diverse demographics.

Yunn Lim

Consumer Lifestyle Analyst, Asia

Yunn is based in Kuala Lumpur, Malaysia. Her role includes researching and understanding consumer behavior in Southeast Asia. Additionally, Yunn specializes in food science and nutrition content, delving into global consumer trends and offering valuable insights and analysis in the nutrition field.

Asia
Food and Drink

On-demand

Webinar

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