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Dive into the transformative power of artificial intelligence (AI) within the packaging industry, where cutting-edge technologies like machine learning, natural language processing and computer vision reshape the landscape of packaging design, production and recycling.

Join Mintel experts Benjamin Punchard and David Luttenberger as they unwrap the dynamic impact of AI-driven innovations, exemplified by industry giants such as Nestlé and The Coca-Cola Company. Learn how Nestlé has harnessed AI to elevate quality control in its manufacturing processes, and explore The Coca-Cola Company’s approach with a global head of generative AI, revolutionising marketing and advertising content.

Witness the transformation of novel AI systems with robotics automation, optimising supply chain operations through real-time analysis of vast data sets. In this webinar, our experts will dive into Mintel’s 2024 Packaging Trends including:

LearnuFacture: Machine learning is being used to improve packaging quality and production efficiency. It speeds up decision-making, for example, to automate complex tasks such as the packaging of non-uniform products.
Responsibility 2.0: AI can be used to optimise packaging choices based on material and logistical impact. By analysing packaging life cycles, AI offers the potential to drive improvements in the circular economy.
Intelligent Design: Generative AI is being used to craft images and compelling copy, targeting defined consumer groups. AI can instantly test and optimise designs against clear metrics such as recognition and impact.

Discover the artistry behind AI-driven advancements, where innovative trends shape a future of packaging that is not only efficient but also environmentally responsible and aesthetically compelling.

The future is unwrapped, and it’s filled with innovation!

Meet the experts

Benjamin Punchard

Director, Global Packaging Insights, Mintel Reports

Benjamin brings over 20 years of experience in the packaging world. During this time, Benjamin has worked with global clients big and small and has been a regular speaker at international conferences. Benjamin has been with Mintel since 2012. In his current role as Global Packaging Insights Director, he is responsible for creating and delivering Mintel’s packaging insight content. Benjamin also leads the delivery of bespoke packaging insights, focusing on the specific needs of Mintel’s clients.

David Luttenberger

Director, Global Packaging, Mintel Reports

David has 25 years of diverse packaging experience across multiple end-use categories and all packaging formats. He has primary responsibility for delivering packaging insights and innovations with Mintel’s CPG, retail, converter, and design clients in North/Latin/South America as well as the Asia-Pacific region.