Mintel and IRI launch groundbreaking new product development tool

Mintel GNPD IRIS positioned to reduce new product development costs by up to 80 per centLeading market researcher Mintel has collaborated with Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the fast moving consumer goods (fmcg), retail and healthcare industries, to launch a unique tool that is positioned to reduce the cost of new product development. The company has introduced GNPD IRIS, a product that works in conjunction with the Mintel Global New Products Database (GNPD) to allow fmcg companies to monitor the sales successes and failures of new products and established brands. GNPD IRIS has the potential to ultimately reduce development costs by up to 80 percent. “We are very excited about working with IRI on this new venture, which will change the way fmcg companies approach product launches,”said Peter Haigh, Mintel’s chief executive officer. “GNPD IRIS is the most powerful marketing intelligence innovation tool available. Together with IRI, we will help our clients reduce the risk of new product development and secure long-term success with each product they launch. “