New predictive reports combine Mintel’s consumers and markets expertise with Black Swan’s social analytics

Mintel, the global leader in market intelligence, today announces the launch of the Winning Innovation Territories report series, offering a new predictive lens into what’s coming next in CPG categories. The reports mark the latest evolution of Mintel’s predictive intelligence, which is now enhanced with advanced social analytics from Black Swan Data. Developed to empower consumer brands with earlier, deeper, and more actionable foresight, the Winning Innovation Territories reports analyse millions of unprompted consumer conversations across platforms like TikTok, Reddit, and Instagram. Building on Mintel’s expertise on consumers and markets and Black Swan’s proprietary AI models, the reports identify emerging consumer territories with high growth potential, offering clear guidance on where to focus innovation efforts, when to activate, and how to win.

Unlike traditional social listening tools, Black Swan’s methodology structures and filters social data for category relevance, applying machine learning to surface connected trends and drivers. This enables brands to move confidently from trend exploration to execution, accelerating innovation pipelines and improving launch success rates.

Chris Brockman, EMEA Director of Mintel Food & Drink Insights, said: “The launch of this new joint Mintel and Black Swan Data report series brings greater clarity and confidence to the innovation process. By highlighting the emerging themes, benefits and ideas gaining genuine consumer traction—and identifying when trends are truly maturing—the reports offer a more accurate view of where opportunities are forming. Coupled with the motivations behind consumer choices, they deliver a more connected picture of future demand, enabling more precise planning and faster, smarter action.”

The report series covers 20+ categories across Food and Drink and Beauty and Personal Care, with titles available for both US and UK markets. Each report delivers:

· Predictive insights into emerging and maturing trends.

· Actionable direction for innovation strategy and product development.

· Inspiration through AI-generated product concepts aligned to growth territories.

For more information, visit mintel.com or contact press@mintel.com.

About Mintel

As a market intelligence agency, our understanding of consumers, innovation and global markets gives our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here. Visit mintel.com.

About Black Swan Data

Black Swan Data is a London-based technology and market research company founded in 2011 by Steve King and Hugo Amos. Specialising in predictive analytics, Black Swan leverages artificial intelligence to analyse millions of unprompted consumer conversations across platforms such as TikTok and Instagram. By identifying emerging trends and uncovering the drivers behind shifting behaviours, Black Swan empowers global brands like PepsiCo and Nestlé to act with foresight, optimising marketing strategies and accelerating innovation in line with future consumer demand.

Contacts

Krish Rama, PR Director, Mintel, krama@mintel.com

Tia Bane, Senior PR Manager, Mintel, tbane@mintel.com