Nearly one in five Americans say they personally know someone who identifies as non-binary. 29% have felt personally limited by gender norms and stereotypes. 51% of consumers say they like seeing brands explore gender bending. Only 17% are aware of diversity training on gender identity and gender expression offered by…
Christmas on a budget: Half of German Gen Z say money is going to be tighter for Christmas this year
Gen Z consumers aged 23 and under are expected to have a particularly tougher Christmas, as Mintel’s latest German Lifestyles research reveals 48% of them say money is going to be tighter than usual this Christmas. This compares to just over a third (36%) of German consumers as a…
Mintel, the experts in what consumers want and why, has today launched Asia Pacific: The Beauty and Personal Care Landscape. Uncovering consumer behaviour across Asia Pacific’s beauty and personal care industry, this collection of analyst-driven insights highlights how Mintel’s trend predictions have played…
The majority of consumers say their stress (82%) and tiredness (78%) levels are about the same or have increased over the last year. Around two-thirds of Chinese urban consumers try to manage their emotional wellbeing by listening to music (68%), exercising (66%) and speaking to friends/family…
Self-confidence (40%) ranks higher than looking attractive (35%) as reasons for using men’s grooming products. 49% of Gen Z men are highly engaged in facial creams. 45% of Gen Z consumers were more encouraged by their male friends to use products in comparison to celebrities (23%). For Indian men, a…
While Christmas 2020 will be challenging for retailers and consumers alike, latest research from Mintel reveals that most Brits are striving to have a good festive period with their spending predicted to decline by just 0.4% compared to 2019. Mintel expects retail sales in both November…
Mintel, the experts in what consumers want and why, is celebrating its 20th anniversary in Asia Pacific. The company opened its first APAC office in Australia in 2008 and began offering market intelligence services to the wider region. Today, Mintel has offices in China,…
Total UK consumer spending is expected to fall by a staggering £183.6 billion (14.9%) this year due to the COVID-19-induced lockdowns, according to new research from Mintel’s flagship British Lifestyles report*. This equates to a drop in spending of around £6,600 per household…
Mintel, the experts in what consumers want and why, has today launched Asia Pacific: The Food and Drink Landscape, featuring the latest market research, product innovation insights, and consumer trends from across the region. COVID-19, social distancing measures, and economic shutdowns have resulted in new consumer habits and attitudes towards…
US pet care products/services market set to surpass $100 billion in 2020. 29% of consumers say they are likely to get a new pet within the next year. 83% of pet owners say their pet helps them stay calm during stressful times. 63% of pet owners say they are spending…
Christmas has come early for British gamers with the release of the new generation of consoles. The latest research from Mintel reveals that 2020 has been a bumper year for the video games and consoles* market with sales set to reach an estimated £1.8 billion…
Although natural household care products will continue to be valued as healthy and sustainable options, the COVID-19 pandemic has caused a shift in priorities for Canadian consumers concerned about the health and safety of themselves and their families. Sanitation has become a key priority. According to new…
