Mintel Comperemedia, an industry-leading competitive marketing intelligence agency, has hired Laura Ziemer as Director of Insights. Ziemer, based in Comperemedia’s Chicago headquarters, is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance,…
We may be living in uncertain times but one thing is for certain — Brits still love their holidays! According to the latest research from Mintel, 27% of holidaymakers expect to spend more on holidays over the next year, up from 22% who said the same in 2017. But, while…
Latest research from the world’s leading market intelligence agency Mintel reveals that Asia is home to four out of five of the world’s top innovators in salty snacks. Indeed, Mintel Global New Products Database (GNPD) reveals that China leads in salty snacks innovation, accounting…
Brits continue to shop with the click of a button, as according to the latest research from Mintel, last year sales of online groceries in the UK hit £12.3 billion, up 9% from 2017. One of the fastest growing channels in the UK grocery market, the online grocery sector is…
China’s on-premise coffee sector has experienced strong growth in recent years, and, according to the latest research from the world’s leading market intelligence agency Mintel, consumers’ love of coffee has seen the overall market value reach an estimated RMB64.7 billion in 2018, growing an impressive 7.5% from…
With the Ultra Low Emission Zone (ULEZ) starting in just over a week on 8th April, there seems no better time to ditch the polluting motor and hop on an e-bike. Those choosing to do so will be joining the e-bike revolution, as according…
India enjoys a wide variety of local snacks, be it Gujarat’s dhokla to Ratlam’s sev, Indians simply love their snacks. Indeed, according to new research from the world’s leading market intelligence agency Mintel, three in five (60%) Indian consumers* eat snacks at least twice a day, while…
Mintel, the world’s leading market intelligence agency, has today (26 March 2019) announced four trends impacting the global packaging industry in 2019 and beyond. Connected Packaging: Multiple technologies are enabling brands to connect physical packaging to the virtual world. Closing the Loop: Brands have an opportunity to…
The video game industry has come a long way since the days of Pac-Man in the 1980s. According to new research from Mintel’s Attitudes Toward Gaming, Canada, February 2019 report, 65% of all Canadians play video games, with a remarkable 96% of young men aged 18-34 doing so – making it…
There’s strong potential for the sharing economy in China, according to the latest research from the world’s leading market intelligence agency Mintel. Today, just 30% of urban Chinese consumers* say that they only want to use brand-new products, highlighting the significant potential of buying second hand products…
Young Brits are lagging behind their older counterparts when it comes to basic hand hygiene, according to latest research from Mintel on soap, bath and shower products – with young males proving to be the nation’s worst culprits. Consumers were asked on which occasions they think handwashing…
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic…
