S6 Ep145

Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo

In today’s episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry’s leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.

Learn more about Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.

Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.

Watch the interview on YouTube here.

Meet the Host
Andrew Davidson
SVP, Chief Insights Officer, Comperemedia.
Meet the Guest
Krista Phillips
CMO for Consumer Lending, Wells Fargo
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
Inside United’s Co-Brand Strategy: A conversation with Bob Daly Inside United’s Co-Brand Strategy: A conversation with Bob Daly
What Premium really means now: A Conversation with Citi’s Pam Habner What Premium really means now: A Conversation with Citi’s Pam Habner
Inside Subprime Credit: Interview with David Johnson, CEO of Vervent Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Subscribe to Mintel Spotlight
Related articles
Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
December 22, 2025
Financial Services
Podcast
Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
Host Andrew Davidson and Doug Villone, Head of US Cards & Partnerships at Barclays discuss the evolving landscape of credit card usage and the potential future partnerships that may shape…
Listen now
Inside United’s Co-Brand Strategy: A conversation with Bob Daly
December 15, 2025
Financial Services
Podcast
Inside United’s Co-Brand Strategy: A conversation with Bob Daly
Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with…
Listen now
What Premium really means now: A Conversation with Citi’s Pam Habner
October 21, 2025
Financial Services
Podcast
What Premium really means now: A Conversation with Citi’s Pam Habner
Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.
Listen now

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events