S04 Ep86
Pre-season Special: How conscious consumerism and sustainability are disrupting financial services

In today’s pre-season episode, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that’s occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour. Cherny has worked for decades to make the financial system more sustainable and fair; with Aspiration, he offers an ‘eco-friendly alternative to the big banks’ telling consumers to ‘leave your bank, save the planet’. Hear Andrei’s take on why consumers are caring more, why brands struggle with consumer trust, the sustainability-as-a-service model, and what he says to those who question the impact of planting trees as a credit card reward.

In today’s pre-season episode, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that’s occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour. Cherny has worked for decades to make the financial system more sustainable and fair; with Aspiration, he offers an ‘eco-friendly alternative to the big banks’ telling consumers to ‘leave your bank, save the planet’. Hear Andrei’s take on why consumers are caring more, why brands struggle with consumer trust, the sustainability-as-a-service model, and what he says to those who question the impact of planting trees as a credit card reward.

In the second half of the episode, Andrew speaks with Richard Cope, Senior Trends Consultant at Mintel and author of the Mintel Sustainability Barometer, to get his expert opinion on sustainability-as-a-service. Why is eco-banking sexy? What’s different now compared to companies that have attempted this in the past? What role does marketing play—specifically, the celebrity influencer? And are consumers ready to buy in? Listen now to find out.

Learn more about Aspiration.
Download the free Mintel Sustainability Barometer.
Learn more about the financial services industry and buy a report today.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Andrei Cherny
Aspiration CEO
Richard Cope
Senior Trends Consultant, Mintel
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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