S6 Ep152

Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Comperemedia.
Meet the Guest
Nick Antonelli
Senior Vice President & Chief Marketing Officer, Bread Financial.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Rewarding financial responsibility: Interview with Nate Bacon, head of consumer and small business credit cards at PNC Rewarding financial responsibility: Interview with Nate Bacon, head of consumer and small business credit cards at PNC
Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek
Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin
Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah
The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards
Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
Subscribe to Mintel Spotlight
Related articles
Someone tapping their bank card on a card machine
June 25, 2025
Financial Services
Podcast
Rewarding financial responsibility: Interview with Nate Bacon, head of consumer and small business credit cards at PNC
Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.
Listen now
Zoomed into a credit card
April 7, 2025
Financial Services
Podcast
Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek
Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.
Listen now
Toby Clark headshot
February 3, 2025
Financial Services
Article
Toby Clark
Toby has more than twenty years of experience in the market intelligence industry, starting his career as a financial services analyst and moving up to run Mintel’s EMEA Insights team,…
Read more

Free market intelligence downloads

Subscribe

Podcast

Downloads

Events