International industry-leading market intelligence provider Mintel has today (24 February) unveiled updated branding to mark a shift in its company strategy. The revised branding incorporates a new logo, visual identity and tagline – ‘Intelligence in time’ – to reflect Mintel’s focus on delivering actionable and current market intelligence. It follows…
Chicago (January 8, 2010)—Mintel International Group announces the appointment of Pete Giannakopoulos as President of Mintel Americas’ Consumer Packaged Goods (CPG) business. As President of Mintel CPG Americas, Pete Giannakopoulos will oversee the continued expansion of Mintel’s consumer and market research offerings, leveraging Mintel’s substantial global resources…
Chicago (December 21, 2009)—Will organic become standard fare? While trading down and out of some segments is common during tough economic times, consumers that buy natural and organic food are staying loyal to this health-conscious category. A recent survey from market research firm Mintel shows that nearly…
Following this year’s global economic recession, consumers are ready to reset and start fresh for 2010. Mintel predicts seven key consumer behaviour trends for the year ahead, looking at how this year’s adversity created a new set of values. In 2010, resilience will define consumer behaviour, as people’s strengthened resolve…
Chicago (December 9, 2009)–The recession hasn’t pulled the plug on marketing direct mail for Medicare. On the contrary, Mintel Comperemedia, a service that provides direct marketing competitive intelligence, predicts insurance companies will actually increase Medicare direct mail during this year’s Annual Election Period (November 15-December 31, 2009). Observing a…
Organisations involved in packaging planning, research, design or development can now benefit from a brand new offering which will help support, inspire and fuel packaging projects as Mintel and SabotagePKG launch CREA PAC – the quarterly packaging inspiration box. The CREA PAC box provides a visual and textual direction…
A new business tool enabling market conditions at the touch of a button has been revealed today (15 September) as Mintel launches its new market size and share tool Global Market Navigator. GMN will provide details on over 4000 categories from 22 markets in 54 countries and is a database designed…
It’s not going to be all work and no play for today’s consumers. Even as the economy drags people down financially and emotionally, Mintel sees a continued focus on enjoyment and life fulfillment. While people around the world still feel pessimistic, Mintel sees them discovering ways to transform their lifestyles…
Chicago (June 29, 2009)—The Institute of Food Technologists (IFT) gathered in Anaheim, CA from June 6-9 to learn about innovative new food and beverage products launched around the globe. Leading market research company, Mintel, had close to 100 products on display that represented three trend categories of sweeteners, purity and…
Lynn Dornblaser to speak on sweeteners, clean labels, functional foods Chicago (June 3, 2009)—Mintel, a global leader in market, consumer and product research, will serve up the latest food and drink trends at the 2009 IFT Annual Meeting & Food Expo in Anaheim, CA from June 6-9. Each day…
Chicago (June 2, 2009)—Referring a product or service is not a new idea, it’s been around as long as people have—but is the way people make recommendations changing with the times? Despite increased online activity, new research from Mintel shows real-life referrals are still more influential to consumers than those…
New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% (from 2007). Over the same time…
